The Soloist Project: How to Sing to Sports Fans?

I posted the following on SportsFags.com but I'm publishing it here as well so that I get as much feedback as possible.

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Focus on the Family is spending $2.5 million on a Super Bowl ad.

I will use my blog to raise opposing voices. My idea is to make this part of "The Soloist Project", a grassroots letter-writing campaign.

Since I don't know sports, I'd like your advice on how to do this in an effective way. What sort of message would sports people respond to? Here's my first-draft idea for a sample letter to the editor. Please comment and make whatever alternative suggestions come to mind. I need help from sports people to communicate effectively.

To the Editor:

While watching the Super Bowl on February 7 you may notice an advertisement that promotes family values. At least that's what "Focus on the Family" wants you to believe. They want it badly enough to spend two and a half million dollars on it.

If you think for a moment it will become clear to you that "Focus on the Family" does not focus on anything of the sort, and that the advertisement does not promote anything. Their focus is on gay people, and their intent is to make sure that gay people remain second-class citizens.

If "Focus on the Family" truly cared about families they would focus on reducing the divorce rate. But they are not interested in telling people to be responsible for their own actions. Instead, they want to convince you that a minority group is the problem. They want you to believe that a minority group is a threat to you.

As you watch the advertisement, please think for a moment. Think about the fact that "Focus on the Family" spent two and a half million dollars in order to prevent people from having the same rights that you and I enjoy. And think about the fact that, if gay people were to gain more rights, it would not hurt your rights or mine in the least. If you don't believe that, then go to the internet and look up the current Proposition 8 trial. Not one of the Proposition 8 supporters has been able to name a single way in which same-sex marriage would hurt conventional marriage.

"Focus on the Family" does not focus on the family. They focus on bitterness, anger, fear and hate. That's a heavy burden. Don't let them hand it to you. And if you are already carrying that burden, then please consider looking a gay person in the eye and seeing that person as a human being just like you. Please consider laying your burden down.